About
Hi, I'm Aaron

I'm a UX designer who comes from sales, running a business, and astrophysics research. I spent seven years owning client accounts and leading sales teams, and I ran my own sports bar and grill. Those jobs taught me that most products fail at the point where a real person gets stuck.
That's why I started Rinkside. Booking a drop-in skate at a Denver rink took me 13 taps across 3 websites, so I researched it, designed a one-app fix, and built a working alpha with Claude Code. Now I'm working on the rink-staff side of it.
I like owning a product end to end: research, design, and build. I'm looking for an entry-level UX role at a startup or mid-size company where I can do all three.
Background
June 2026 – now
Founder, UX Designer & Developer, Rinkside
Research, design, and build for a hockey app for skaters and rinks. Read the case study.
2024 – 2026
B2B Market Sales Lead and Account Manager, Cellular Sales (Verizon Authorized Retailer)
Owned 125+ Verizon Business accounts, then designed and launched a regional B2B sales program for 150 reps across 20 stores in two states.
2022 – 2024
Owner & Operator, STiX Crafthouse
Opened and ran a sports bar and grill with a staff of up to 25, and did all its branding. See the brand work.
2016 – 2022
Sales leadership, Cellular Sales and Credico
Led and coached sales teams of up to 25, and opened offices in Utah, Michigan, and Colorado.
2010 – 2015
B.S. in Astronomy and Astrophysics, minor in Theoretical Physics, University of Illinois at Urbana-Champaign
Research on supernovae and telescope test software. See the research.
Certification
Google UX Design Professional Certificate, Coursera, October 2026. Verify the certificate (opens in a new tab)
Skills
- UX & design
- User research, interviews, surveys, competitive analysis, journey mapping, user stories, wireframing, prototyping, accessibility auditing, Figma, FigJam, Canva
- Build & AI
- Claude Code, Claude API, Expo / React Native, Next.js, Supabase, Clerk, Vercel, GitHub
- Data & tools
- Power BI, Salesforce, Excel, Python, SQL, Google Workspace